Comparison
Cobalz vs FirstPromoter.
FirstPromoter is SaaS-only. Cobalz runs WooCommerce, Shopify, AND Stripe SaaS in the same dashboard. Plus Mercury invoicing — which neither of them has.
| Feature | Cobalz Affiliate | FirstPromoter |
|---|---|---|
| Stripe Subscriptions native | Yes | Yes |
| WooCommerce native | Yes | No |
| Shopify native | Yes | No |
| Mercury invoice payouts | Yes | No |
| PayPal Mass Payments | Yes | Yes |
| Stripe Connect payouts | Yes | Yes |
| Wise payouts | Yes | No |
| Real refund clawback decision tree | Yes | Reverse only |
| White-label / custom domain | Growth ($99) | Enterprise (~$249) |
| Tax forms + 1099-NEC | Yes | Manual |
| Standard Webhooks v1 outbound | Yes | Custom signing |
| OpenAPI 3.1 spec | Yes | No |
| Per-product commission rules | Yes | Limited |
| 2-tier MLM | Yes | Yes |
| Free plan | 25 affiliates / 10k clicks | No |
| Entry plan price | $29/mo | $49/mo |
| Commission surcharge | No | No |
FAQ
FirstPromoter migration questions.
FirstPromoter is built for SaaS — is Cobalz worse for SaaS?+
No, we have full Stripe Subscriptions parity. Cobalz adds WooCommerce + Shopify so you can run a single program across SaaS + physical product brands.
Is the FirstPromoter dashboard better?+
They've had a 6-year head start, so some surfaces are more polished. Where we win: refund clawback math, audit log, REST API + OpenAPI spec, Mercury payouts, Standard Webhooks v1.
Run all your affiliate programs in one place.
WooCommerce + Shopify + Stripe SaaS. Free tier. 14-day trial of Growth.